We all long to hear stories. I love talking to people on the bus to work and learning their stories. This is far more interesting than a monologue of opinions or complaints. I want to know something about you in a story. That shows me who you really are.
Why, again, do we elevate didactic talking points?
I hear “story” a lot these days.
Clients are looking for stories because stories show how something—their product, for instance—works in real life. A story is engaging. There is some tension in a story. There is a human factor in a story—we get to know some character. There is specificity that perks our attention. This is all story stuff.
Students like stories because they put a concept together into an easily digestible form.
In some ways it seems like nearly anything put in story form gets attention. Even over at Dumb Sketch Daily people comment that they are curious about stories behind the various dumb sketches appearing there. And if there is no story, the reader makes one up. It’s nearly an involuntary response. Our minds are made to put things together, to look…
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